Who Do You Center?
I’ve learned that IT IS OKAY to say, “I refuse to change how I will present this, because YOU are not the person I’m trying to present it to.” I’ve learned to step into my ability to WILL a new audience if the current one no longer served me: I still remember vividly when Studio ATAO debuted our Asian in America series & began to focus on marketing it to our followers; we lost 1,000+ newsletters subscribers almost overnight. It was a clear sign I had basically been asleep at the wheel for years, allowing others and “society” to dictate what I was building instead of centering the people I wanted at my (literal and figurative) dinner table.
This is absolutely not something I’ve “figured out”. I still consistently struggle with actively creating for the audience I want (now & in the future), so I put together some questions I’ve found useful in better clarifying who I’m actually giving my time to. This is not to say there’s anything inherently bad about centering one group or identity over another (in fact it’s 100% necessary to focus your audience so you can better create content that is appealing & useful for them). But please, be cognizant of exactly WHO you are centering, HOW you are doing so, if that is indeed the audience you WANT to cater to, and WHY that is.