

Hello! I'm Jenny. I'm a professional chef, author, and food studies scholar based in Singapore. I hold a Master's of Education from Harvard University and, most recently, was a Fulbright-National Geographic researcher studying the impact of government policies on hawker centres with the National University of Singapore.
I believe food has a unique way of exposing the social norms we both consciously and unconsciously opt into. As a chef, the food environments I build often make people uncomfortable, and that's the point. I refuse to be complicit in how things are; I want to change the world with my art, one honest conversation at a time.
As a food politics scholar and educator, my mission is to demonstrate how food underpins human meaning-making and identity formation. My research analyzes how food organizes our social hierarchies, influences the development and enforcement of our laws, and determines our economic systems. Food shapes who we believe we are by telling us where we belong, what version of ourselves is “right,” and which roles and perspectives we should take when relating to other people.
about
It's hard to imagine now, but food was nowhere near where I anticipated my life would lead. I started my career as a very (literally) hungry management consultant before becoming the youngest MBA candidate at Columbia Business School. Shockingly, resume accolades do not make us truly happy, and I found myself depressed and lost. I decided to take a sabbatical and go "find myself" — which led me to culinary school, various Michelin-starred restaurants, and a bizarre set of jobs (including selling cold-pressed juice door-to-door to Silicon Valley VC firms). Through these twists and turns, I parlayed my abilities into a culinary consulting business, which I am lucky to say has been successful and rewarding, while forcing me to grow up and become a professional.
But I wanted more. In 2018, I had an epiphany (at acupuncture) that I should use augmented & virtual reality (AR, VR) to make my food events more meaningful. That led to the creation of Asian in America, an award-nominated dinner series that explores the complexities of Asian American identity through 6 courses of food and 3 courses of cocktails paired with virtual reality, poetry, and spoken word. I toured this experience across the U.S. through 2020, at venues ranging from the Museum of Food & Drink, the Museum of Chinese in America, and the Japanese American National Museum, to the Hawai'i International Film Festival and the James Beard House.
Through hosting justice-oriented experiences like Asian in America, I came to realize that community-based work truly filled me up. So when COVID-19 shuttered group dining, the silver lining was being able to shift my focus entirely to running Studio ATAO, a nonprofit food industry think tank dedicated to community-informed research, food systems education, and worker organizing. Over five years, we tackled thorny issues the industry had long ignored, from tokenism in food media to gentrification driven by hospitality businesses, while building educational resources and community spaces for food and beverage workers to sharpen their critical analysis and advocate for themselves.
bylines & appearances
Reported & Features
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How to Fund a Food Business for People Who Have No Idea Where to Start - VICE
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Media Can Make or Break a Food Business, But to Some, It Feels Like a Pay-to-Play System - Washington Post
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How Virtual Reality is Training the Next Generation of Restaurant Workers -- Tasting Table
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How Augmented and Virtual Reality Will Reshape the Food Industry -- TechCrunch
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Drink Cocktails in Outer Space with this VR Experience -- Thrillist Supercall
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Sommelier Chad Walsh on Why All-American Wine Menus Matter -- Michelin Guide USA
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Chef Tatsu and the Art of Edomae Sushi -- Michelin Guide USA
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A Chef Uncovers the Secrets of Umami -- The Takeout
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Best Matcha Powders - EatingWell
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Best Ramen Restaurants in America - Thrillist
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The Two Signs of a Great Recipe -- The Kitchn
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What Will Happen to Food Influencers Post-COVID? -- Food & Wine
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21 Questions to Ask When Interviewing for Restaurant and Hospitality Jobs - Eater
Op-Eds
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Why Do Fast-Casual Restaurants Get a Pass on Appropriation? -- Eater
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Mentors Aren’t Saviors. And Industry Training Programs Need to Understand That. -- The Counter
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The Trap of Nutritional Efficiency -- Best Food Blog
Personal Essays
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I’m Chinese, but It Took Me 28 Years to Buy My First Wok -- Food52
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Yes, This Meal Is Supposed to Make You Feel Uncomfortable -- Narratively
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Sitting at the Table with Shame -- Sumac Magazine
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I Left My MBA To Become A Chef... And This Is What Happened -- The Huffington Post
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Asian in America: A Symbolic 3 Course Meal -- Hyphen Magazine & Goldthread
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Naem: The Art of Fermentation with Sticky Rice -- Life & Thyme
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Of Meat and Men -- PRISM
Columns
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Classic Chinese Tomato and Egg -- Serious Eats (nominated for a James Beard Media Award 2023)
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Khao Piak Sen Is Lao-Style Chicken Noodle Soup With Soul -- Serious Eats
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Kanuchi and the Search for a Native American Soup for Thanksgiving -- Serious Eats
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This Mochi Soup Is How Japan Welcomes the New Year -- Serious Eats
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Obe Ata Is Saucy, Spicy, and It's Good With Anything -- Serious Eats
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A Silkier Way to Soothe the Soul: Chinese Herbal Silkie Chicken Soup - Serious Eats
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How to Make Nem Chua (Vietnamese Cured Pork with Garlic & Chile) -- Serious Eats
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Ditch the Can and Make Mussels Escabeche at Home -- Serious Eats
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牙签羊肉 (Toothpick Lamb) - Serious Eats
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A Week of Meals -- LA Times
Books (Print)
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Avatar the Last Airbender Official Cookbook -- Insight Editions, 2021 (#1 Best Seller in Animation Graphic Design on Amazon)
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The Infrared Grill Master -- Ulysses Press, 2020
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Healthy Cocktails -- SkyHorse Publishing, 2019
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Mastering the Instant Pot -- SkyHorse Publishing, 2019
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Joie de Vivre -- Boucherie Restaurant, 2019
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Kodawari -- Omakase Room by Tatsu Restaurant, 2018
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One Pot Meals -- Dash, 2018
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Air Frying for Everyone -- Dash, 2018
Academic
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Preserving What? Lessons from Singapore’s Hawker Centers on Policy Design and Heritage Preservation -- Fulbright Chronicles
Video Features
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Weird Combinations: Octopus & Blackberry, Spot Prawn & White Chocolate, Goldfish & Banana -- Food & Wine
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Fish Sauce Caramel Ice Cream -- Food52
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Salt & Vinegar Chicken Wings -- VICE Munchies
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Cannabis-Infused Yuba Noodles -- VICE Munchies
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Made by Hand: Ceramics -- ChefsFeed
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Her Stories -- NowTHIS
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Finding tradition and modernity in the desert - National Geographic
I've been fortunate to advise a wide range of interesting companies, from Fortune 500 brands to nonprofits to local chains. My background in finance, management consulting, and global R&D has given me a unique perspective on what makes for a successful food-based venture, and I enjoy tackling age-old problems in creative new ways. I've launched new restaurant and culinary concepts (nationally and internationally); developed recipes and written cookbooks; planned and executed custom events large and small; made experimental content (branded and non) for audiences from social media to editorial. I love projects where I have the freedom to take big, abstract ideas and turn them into culinary content or experiential events. If you have an interesting concept you'd like to make even more delicious, please contact me below.
client list
OpenTable
Fair Trade USA
Panda Restaurant Group
Storebound
Hill's Pet Nutrition
Harper's Bazaar
Blue Marble Dreams: Bel Rev
O2 Aspen
Food Arts Center
San-J
Eventbrite
Ito En
June Life
National Geographic
Vox Media
Abu Dhabi Tourism Board
National Honey Board
Food Loves Tech
Well+Good
IACP
Charleston Wine + Food
Noodlelove
Everyday with Rachael Ray
Chef's Feed
Chef's Roll
Xiao Chi Jie
awards & speaking engagements
2025 International Association of Culinary Professionals Food Writing Awards Committee Chair
2023-24 Fulbright Research Scholar & National Geographic Explorer -- Singapore
2023 James Beard Foundation Media Awards Nominee, "Home Cooking"
2022 World's 50 Next: Trailblazing Activists
2022 Food & Wine Game Changers
2021 "Other Notable Food Writing" mention in Best American Food Writing 2021
2020 IACP Best Personal/Editorial Photograph
2019 Regional Finalist (North America), San Pellegrino Young Chefs
2019 The Art of Plating "On the Rise" Honoree
2019 James Beard House Featured Chef
2018 Finalist, Future of Storytelling "Bridging the Divide" Award
2017 Les Dames D'Escoffier Legacy Awards
2016 Winner, Beat Bobby Flay on Food Network
2016 James Beard Foundation Jean Louis Palladin Professional Work/Study Grant
2015 Bocuse d'or Ment'or Continuing Education Grant
2012 Les Dames D'Escoffier New York Culinary Arts Scholarship
I've been fortunate to share my story with a wide variety of audiences over the last decade plus. In everything from keynotes and workshops to moderating panels or judging, I pride myself on being authentic and honest about all parts of my journey, even the ugly, scary, and disappointing moments. I've had the great pleasure of speaking at many companies, organizations, and conferences I respect, and I gave my first TEDx talk in 2020 titled "How Food Can Be A Source of Intimacy, Identity, and Vulnerability" (watch above).
National Museum of Women in the Arts
Future of Storytelling Summit
Culinary Institute of America
DoorDash Main Street Summit
National University of Singapore
Nanyang Technological University
U.S. Embassy Singapore
NUS Baba House Museum, Singapore
FAB Charleston
Harvard Graduate School of Education
Union Square Hospitality Group
Tiffany & Co.
Thomson Reuters
Boston Consulting Group
Asia Society
Institute of Culinary Education
Museum of Food & Drink
ATTN
International Association of Culinary Professionals
If you're looking for a food studies perspective or culinary expert, please contact me below.
press
Knives & Ink (Bloomsbury, 2016)
Adventures of Women Entrepreneurs (Radius, 2017)
Dark Horse (HarperOne, 2018)









